Babble Blog

Feb 28

Chanel Dancing Fingers ad

I may be a bit slow on this, but this brilliant video brings a bit of ‘song-and-dance’ to nail polish advertising.

Geek Alert:
Network Rail have released archived blueprints for the UK’s most famous stations, bridges and other projects, from renowned engineers including Brunel and Stephenson.
Feb 28

Geek Alert:

Network Rail have released archived blueprints for the UK’s most famous stations, bridges and other projects, from renowned engineers including Brunel and Stephenson.

Altered London topography based on the Tube map, really cool:
http://www.looksgood.de/log/2012/02/metrography-london-tube-map-to-large-scale-collective-mental-map/
Feb 27

Altered London topography based on the Tube map, really cool:

http://www.looksgood.de/log/2012/02/metrography-london-tube-map-to-large-scale-collective-mental-map/

Feb 25

Great ads for Stihl in Australia. Get Real…

poptartcreative:

Awesome ads for Stihl out of Australia from the very talented team at WhybinTBWATequila. 

(via shitiliketoday)

The brilliant Dave Trott once again…

A European car manufacturer was trying to shift its cars in a sluggish market.
It tried all the conventional solutions.
It cut 1,000 Euros off the price.
Nothing.
It cut 2,000 Euros off the price.
Still nothing.
It cut 3,000 Euros off the price.
And it still made very little difference to sales.
It was a tough time to get people to buy new cars.
And the manufacturer began to wonder why that was.
They’d never offered a better deal than this.
Well the answer is always, in one of two places.
It’s in the product.
Or it’s in the consumer.
They’d tried looking at the product.
There was nothing else they could do to improve it.
They had to look at the consumer.
Why wasn’t the public buying new cars?
And they found their massive discounts were part of the problem.
They were slashing the cost of new cars.
This made the consumer think car prices were on the slide.
And if that was happening before they bought it, how much further would it slide while they owned it?
How could they ever sell it?
After all, most car purchases are people buying a replacement car.
They need to sell the one they’ve got in order to buy a new one.
So the big worry for most people is how to sell their existing car.
In fact that’s a bigger worry than the new car.
Suddenly a light bulb went on for the car manufacturer.
Ping.
Maybe the object wasn’t to try to push a new car onto the consumer.
Maybe the object was to help the consumer get the best deal on their existing car.
Looked at that way, everything changes 180 degrees.
The manufacturer doesn’t have to offer any money off their car at all.
Instead they can offer 3,000 Euros on the trade-in value of your current car.
Think of that.
You’re worried about what you’ll get for your existing car.
Well, don’t worry.
Even if it’s a bit of a wreck, we’ll pay you 3,000 Euros more than the book value.
Suddenly the whole situation is turned around.
Previously you had two problems.
Paying for your new car, and selling your old one.
Well we’ve taken one problem away.
We’ll give you a fantastic price for your old car, and you get a spanking new car into the bargain.
Isn’t that a load off your mind?
So, how well did it work?
Well, while the promotion ran they had record sales.
The only car manufacturer that did.
Of course, we can plainly see the net cost was exactly the same.
3,000 Euros.
The point is, 3,000 Euros has a different value in different situations.
It can be a manufacturer offering you money-off because they’re in trouble.
Or it can be a fantastic deal on your old car that you’ll never get again.
Rationally, it’s exactly the same thing.
Emotionally, it’s totally different.

Feb 14
It’s not what, it’s how…
Some really awesome photos of London through the ages. Great blog.
myvintagelondon:

Observing the sky during the Blitz, London 1940s
Feb 11

Some really awesome photos of London through the ages. Great blog.

myvintagelondon:

Observing the sky during the Blitz, London 1940s

My train has been taken over by digital TV ads, including a full train wrap. Must be a first??
Feb 9

My train has been taken over by digital TV ads, including a full train wrap. Must be a first??

Really cool visual representation of how close you really are to your Facebook friends. Following this logic, I have a feeling a lot of people will lose a lot of ‘friends’.
curiositycounts:

bestfriends – Colin Pinegar asked his Facebook friends a series of questions, then plotted the scored answers on the color spectrum and made wax busts for each person.   (via)
Feb 8

Really cool visual representation of how close you really are to your Facebook friends. Following this logic, I have a feeling a lot of people will lose a lot of ‘friends’.

curiositycounts:

bestfriends – Colin Pinegar asked his Facebook friends a series of questions, then plotted the scored answers on the color spectrum and made wax busts for each person.   (via)

(via curiositycounts)

Feb 7
The Dale Chihuly exhibition at the Halcyon gallery is definitely worth a visit. He shows how the old, traditional and often stale process of glass blowing can be transformed into unpredictable and breathtaking figures.
Feb 7

The Dale Chihuly exhibition at the Halcyon gallery is definitely worth a visit. He shows how the old, traditional and often stale process of glass blowing can be transformed into unpredictable and breathtaking figures.